What should be on your Yoga site?

Whether you’re a yoga teacher looking at teaching online or an experienced teacher looking to open a studio and build an online presence, there’s a high chance that you’ll need a website to run your business effectively!

In this post, I’ll talk about creating a website for your yoga studio or another yoga-related project.

Need help figuring out where to create your website?

There are many many options these days and WordPress still seems to be a commonly used solution. Most likely because it is the only one that people know. I love and highly recommend Wix and Squarespace.

You can find out why I love creating websites for my Health & Fitness clients on Wix here or register to hear about the imminent launch of my website template shop with a Squarespace template specifically designed for yoga studios.

Let’s have a look at what you should include on your own yoga site. There are at least 8 things you should always try to cover.

1) YOUR SERVICES (or CLASS LIST)

First and foremost, be sure to list all of your available classes and courses. Make it easy for your site visitors to understand what yoga styles you teach, how long each class goes for, what to bring, what level is recommended to attend, whether it’s an online or in-person class, etc.

If you have a lot to share about each specific class, you could even include a specific page for each of your offerings.

2) A Calendar

Whether you offer live classes online or in a physical location, you’ll naturally need to have a schedule. How you display it on your website will pretty much depend on what booking system you’re using.

• If you’re using an online booking system such as Mindbody, Momoyoga, Punchpass, etc. you’ll be able to “embed” your timetable on a dedicated page on your site. This means that your clients will see your timetable as if it’s part of your site and book a class directly from your site.

• Wix offers an all-in-one website + booking system solution, which means that you can manage it all from one place and have your timetable displayed on your site.

• Squarespace offers a mix of both as Acuity Scheduling is owned by Squarespace, which means that you can manage your bookings in Scheduling (within your site if it wasn’t created separately) and easily add a block to your site to show your schedule and get bookings online.

Of course, this doesn’t apply if you only sell pre-recorded online yoga classes.

3) Client Testimonials

Perhaps the most important thing to include on your yoga site is a testimonial section. Testimonials are key for helping establish credibility and therefore gaining new clients, especially in a service-based business like yoga classes.

Make sure to collect and only use on your site feedback that will help site visitors to form an opinion about your studio and classes. So skip the standard “Great studio” and “Great yoga classes” which are just not specific enough.

4) Pricing and Payment System

It is common for newer yoga teachers to just accept payments in person.

A smart business move that you won’t regret is to have customers prepay and book online. That way, you can reliably plan your yoga sessions but also keep track of your activity and revenue.

So ideally you want to have customers pay directly on your website. In most cases your would collect payments through your booking system but both Squarespace & Wix (my preferred website building platforms) allow you to connect Stripe and Paypal for example.

5) Contact details & Map

If you teach yoga in a physical location, be sure to include the address and map. The easier you make it for customers to find you, the more likely they are to book. You also want to include a way for people to contact you, whether it is via a contact form on your site or by showing your email and business phone number.

Don’t forget to mention your opening days (and hours if you can).

6) Relevant Content

One of the best ways to market your yoga website is via content marketing.

“Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.”

One of the most common ways to share valuable content on your website is to have a blog where you can stay ⁠⁠connected with your community and share your expertise beyond the mat. You can also publish videos or your Instagram posts on your site.

7) Credentials & Educational Accomplishments

If you’ve taken any educational classes, have relevant yoga credentials, worked with well-know yoga figures, be sure to share them. These help build your authority as an expert in teaching yoga.

Usually the best spot to share these is on your About page where you can list your references and those of your team.

8) Social Media Links

It’s hard to not be on Social Media these days, especially if you’re running a small business.

Make sure to have links to your social media accounts displayed across your website. Instagram can be such a great way for potential clients to get an idea of what to expect in your yoga classes. Many people also like to check how “popular” you are and whether you’re actively posting new content. It all helps them build a picture of you and your business.

Note that both on Wix and Squarespace you can include a section with your latest Instagram post to keep people on your site, where there’s less distraction and more chances for them to book a class for example 😉.

Optional: A Shop

Many yoga studios earn extra income from selling branded “merch”. This could be branded t-shirts, activewear and yoga mats or simply the essential oils you use during your classes, etc. Simply try to keep it relevant to your business and values.

An online shop is a great way to have a more passive income in your business.

Setting up your online shop on both Wix and Squarespace is a really simple process, once you’ve got all your product images and pricing defined. It’s all part of your website’s features if you decide to go ahead.

Using a template to create your own yoga website

Designing your website from a pre-designed website template will make setting up a yoga site super easy.
The Garudasana template (pictured several times in the above list) comes with all the relevant content for your yoga site and was designed specifically for yoga studios.

Some of the benefits of using a yoga website template:

• Easily embed your timetable from Mindbody, Punchpass, etc. or simply hook up your Acuity Scheduling account.

• Simply replace the placeholder images and text with your own.

• Guarantee that your website will include all the necessary information and elements to make a good website, and even more.

• Detailed video instructions to guide you in customising your site instead of figuring out how to create each page

• Designed on Squarespace’s most recent editor: Fluid engine, an easy drag & drop technology.

• Customise your colours, fonts and more to match your brand

• Mobile-friendly site with all the needed tips and instructions to have an effective and fast loading website

Website templates for yoga studios

Check out my website templates tailored for fitness businesses… especially the Garudasana template.

Not keen to do it yourself?

• Check out my custom web design services or

• Book a free 30min consultation call here.